Thursday, 11 July 2013

Licensing - Why Snowflake?

With 5 years of business operation, Snowflake has become one of the most well-known dessert brands in Malaysia. Your success is our success! We treated each of our licensees like a family and we wish to grow with you from a single dessert cafe into multiple units in the long term. With the following success factors, Snowflake would be your better choice if operating a business independently is your goal and dealing with people is your passion.

1. Head-To-Toe Total Control

Our centralized production plant sources the freshest raw material and cooks and delivers fresh daily to the store. Our product R&D and marketing teams work closed with each other to continuously create our unique product using only the natural ingredients without compromise. Our partners on the field are committed to deliver our great offering with passion to our beloved customer. From head to toe, we continue to design each and every process all under one roof, in order to deliver the best experience to our customer.

2. Brand Equities

Established brand name in Klang Valley gives Snowflake a great advantage to venture into interstate. Our branding presence is fostered by strategic locations in Klang Valley (Pavilion KL, Sungei Wang main entrance, Mid-Valley…etc). Our brand assets are protected by registered trademarks (Taroballs, 芋圓, and various of others). Snowflake is also actively engaging with our customer through social media platform and has the biggest organic fan base (over 33K) amongst other direct rivals.

3. Go-For-Gold Training Program

Human capital is the driving force behind our success. State of art talent development program designed to ensure that your are equipped with all the necessary skills on the 1st day of servicing our customer in your own store. With the training program provided, you will be able to optimize your manpower and will have the capability to manage as an entrepreneur, accountant, marketer, communicator, and a good leader.

4. Ongoing Support

Our relationship begins when your Snowflake dessert café officially starts serving the customer. We maintain a continuous communication with you and your team to make sure both expectations is aligned, systems are synchronized, and potential opportunities are explored in order to maximize your performance.

Click here to download a copy of the licensing program brief (pdf)

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